It lifts my heart when I see and hear how my input makes a difference to the people and businesses I work with. Take 60 seconds to hear the difference I’ve made to ClearCycle, now the UK’s fastest-growing retailer (and a sustainable one too). If you’re not YET using video testimonials in your business and […]
8 Reasons why Switched-On B2B Marketers Ensure they’ve a Connectivity Strategy on LinkedIn
1. Birds that fly together buy together, so connecting to an ideal prospect means they bring THEIR network to you 2. You can message your connections within LinkedIn, so you can market via LinkedIn even if they don’t opt in to receive emails 3. Your connections see your status updates on LinkedIn, so youâre able […]
Fed Up of Wasting the Time of Your Sales People and Prospects? FREE Qualifying Checklist
I have an automated scheduling link for prospective customers, which is very well used. However, it can mean time wasted for the enquirer and myself, if we’re not the right fit for each other. To avoid this, I use these questions and thought you might wish to aswell: [Intro] Thank you for requesting a chat […]
IN THE DARK About How LinkedIn Can Attract Leads, Clients, Sales For You Too? REVEALED: 22 Methods Used By The Top LinkedIn Experts
If you’re like the vast majority of users, it’s likely you visit a few, well-trodden places on LinkedIn. I’m going to hazard a guess it’s likely to be these 3, or maybe 4, places: Your home page Your messages Your notifications Who Viewed my Profile (LinkedIn’s most irresistible feature!). Yes? If so, this is entirely […]
Seasonality Marketing – How Strawberries & Hearts Can Grow Your Sales In ANY Sector
I was browsing the fruit aisle for a healthy snack and noticed this packet of strawberries in heart-shaped packaging. âHow clever,â I thought. And then it got me thinking even more… How could you and I use simple methods in our own marketing to stand out from our competitors? Just one way in which we can […]
What To Say So Your Audience Listens
 “Our communications are falling on deaf ears,” said James, an MD I met yesterday in Bristol. James explained that his company relies on their email marketing and website achieving click-throughs by rail professionals. Worryingly, the current click-through rates aren’t great. A Common Problem Whilst certainly perplexing for him, James’ problem of failing to engage […]
2 Networking NO-NOs Guaranteed To Get You A Red Card
I’m a BIG believer in the power of relationships. Not only do relationships give extra meaning and fun to our lives, they’re essential for sales success. After all, people buy from people. Face-to-face interactions secure better awareness of the market & your position in it (personally and professionally), and identify immediate opportunities. NOT meeting key contacts […]
The ONLY 8 Reasons Anyone Will Buy From You (Even If They’re A Corporate)
So many marketers talk about the features of a product or service. And yes, features are certainly important in the decision-making process. You might also understandably ask, âWhat about the benefits?â Yep, benefits of the product or service are important too. But what really moves your prospect to a decision are the EMOTIONAL benefits they (or […]
Ever NOT Won Work You Thought A Cert? Discover 2 Major Reasons Why
You finally secure that long awaited meeting with your no. 1 prospect… The great news is that they loved everything you suggested! âTheyâre really keen, theyâre going to go for it!â you might well be heard saying to your colleagues (if not yourself). You happily email the promised proposal and wait for the confirmation. And […]
The 1 BIG Secret To Prospecting On LinkedIn
Many people unwittingly make the mistake of thinking that LinkedIn is only for connecting to people you already know. Whilst LinkedIn IS great for helping to keep you front of mind with those you know, in my view itâs not the real jewel in LinkedInâs crown. For me, the jewel is LinkedInâs ability to enable […]