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How to Hook your Audience’s Attention + Real Life Case Study

December 29, 2019 by SarahHughes

How to Hook your Audience’s Attention + Real Life Case Study

I’m sure you’ve noticed it too… … how much ‘noise’ there is on social media. Like me, you may also increasingly be ‘scrolling’ in a bid to avoid FOMO (Fear of Missing Out). The phenomenon even has its own phrase: the Attention Economy. A Vogue article I read recently noted our attention span has reduced […]

Filed Under: Communication, Marketing, Message development, Sales psychology, Social Selling

5?ideas on how you can re-promote a LinkedIn article posted a while ago

February 15, 2019 by SarahHughes

5?ideas on how you can re-promote a LinkedIn article posted a while ago

1). Do a quick video message to promote the article, caption it & upload as a native video to LinkedIn (i.e. not from Youtube) 2). Create a graphic that summarises the main points in the article and post this with a link to the full article 3). Post a video or written testimonial from someone who […]

Filed Under: B2B Lead Generation, Communication, Engagement, LinkedIn Lead Generation, Marketing, Message development, Networking, Social Selling, Uncategorized

Simple Tips for Getting the Most From LinkedIn Messaging

November 10, 2018 by SarahHughes

Simple Tips for Getting the Most From LinkedIn Messaging

Here is a useful update on LinkedIn messaging and its many features. How do you use messaging? View the article here. What to include in messaging is one of the themes I’m covering in the free live online training event on TUE 11th DEC 2018. If you’re a senior B2B, inside, enterprise or corporate sales […]

Filed Under: Communication, LinkedIn Lead Generation, Marketing, Message development, Networking, Sales Training, Social Selling, Uncategorized

What To Say So Your Audience Listens

February 5, 2017 by SarahHughes

What To Say So Your Audience Listens

  “Our communications are falling on deaf ears,” said James, an MD I met yesterday in Bristol. James explained that his company relies on their email marketing and website achieving click-throughs by rail professionals. Worryingly, the current click-through rates aren’t great. A Common Problem Whilst certainly perplexing for him, James’ problem of failing to engage […]

Filed Under: B2B Lead Generation, Brand, Communication, Engagement, Marketing, Message development, Sales psychology, Selling

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