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What To Do When Your Creative Vision Feels Blurry Or Simply Beyond Your Reach

December 5, 2025 by SarahHughes

There’s something powerful about being in a room full of people who get the creative process: the highs, the doubts, the ideas that arrive out of nowhere. The atmosphere was warm, welcoming and open. The kind of space where you don’t have to pretend. And it brought home to me yet again that creativity is […]

Filed Under: Creativity, Marketing, Mentoring

Love 😍 reviews like this!

April 20, 2023 by SarahHughes

It lifts my heart when I see and hear how my input makes a difference to the people and businesses I work with. Take 60 seconds to hear the difference I’ve made to ClearCycle, now the UK’s fastest-growing retailer (and a sustainable one too). If you’re not YET using video testimonials in your business and […]

Filed Under: b2b, B2B Lead Generation, b2bmarketing, Content, Content Marketing, Marketing, Selling, Social Media Marketing, video marketing Tagged With: B2B marketing, marketing, sales, sales psychology, selling, social selling

Bright idea for all your URLs in one visible place

April 15, 2023 by SarahHughes

It’s bad enough keeping track of passwords isn’t it, well URLs aren’t that different. Here’s my quick tip to gather all your URLs in one, visual place.

Filed Under: b2b, b2bmarketing, LinkedIn Lead Generation, Marketing, Social Selling

Which of the 6 LinkedIn ‘Birds’ Are You?

September 9, 2019 by SarahHughes

LinkedIn’s 650+ million members, in my extensive experience, fall into six categories in terms of their business development usage of the platform. I’ve identified each of the six as a type of bird. Take a fun five minutes to find out which kind you identify as, enter it in the comment section below, share with […]

Filed Under: B2B Lead Generation, LinkedIn Lead Generation, Marketing, Social Selling

Creative Businesses: How to Make the Most of LinkedIn?

May 13, 2019 by SarahHughes

Q&A: Anne-Marie Shepherd of The Design Trust, asks Sarah Hughes about creative businesses and the world’s #1 professional network. Sarah, why, as a creative business, should we be on LinkedIn? Great question, Anne-Marie. Here’s a simple answer: write a list of all of the people who could help you to grow your business. For example: […]

Filed Under: B2B Lead Generation, LinkedIn Lead Generation, Marketing, Social Selling

5?ideas on how you can re-promote a LinkedIn article posted a while ago

February 15, 2019 by SarahHughes

1). Do a quick video message to promote the article, caption it & upload as a native video to LinkedIn (i.e. not from Youtube) 2). Create a graphic that summarises the main points in the article and post this with a link to the full article 3). Post a video or written testimonial from someone who […]

Filed Under: B2B Lead Generation, Communication, Engagement, LinkedIn Lead Generation, Marketing, Message development, Networking, Social Selling, Uncategorized

Could you be MISSING OUT on attracting FOLLOWERS on LinkedIn?

February 8, 2019 by SarahHughes

 #1st degree connections are the ultimate goal, as you can: 1. Message them within LinkedIn, without using Inmails 2. Access your connections’ full contact details 3. Bring your connections’ network a step closer towards you 4. See connections’ active status and ‘instant message’ them to develop sales conversations. NOTE: connections also see your shares & […]

Filed Under: B2B Lead Generation, Brand, Communication, Engagement, LinkedIn Lead Generation, Marketing, Sales psychology, Sales Training

Fed Up of Wasting the Time of Your Sales People and Prospects? FREE Qualifying Checklist

January 14, 2019 by SarahHughes

Qualifying Checklist

I have an automated scheduling link for prospective customers, which is very well used. However, it can mean time wasted for the enquirer and myself, if we’re not the right fit for each other. To avoid this, I use these questions and thought you might wish to aswell: [Intro] Thank you for requesting a chat […]

Filed Under: B2B Lead Generation, Communication, LinkedIn Lead Generation, Marketing, Sales psychology, Selling

Simple Tips for Getting the Most From LinkedIn Messaging

November 10, 2018 by SarahHughes

b2b lead generation

Here is a useful update on LinkedIn messaging and its many features. How do you use messaging? View the article here. What to include in messaging is one of the themes I’m covering in the free live online training event on TUE 11th DEC 2018. If you’re a senior B2B, inside, enterprise or corporate sales […]

Filed Under: Communication, LinkedIn Lead Generation, Marketing, Message development, Networking, Sales Training, Social Selling, Uncategorized

Testimonials ??? Are Potent Influencers in Your Marketing Toolkit.

September 14, 2018 by SarahHughes

b2b lead genration

LINKEDIN’S RECOMMENDATIONS section offers a way to do this that also helps to build your personal and corporate brand Here’s how to request a recommendation on LinkedIn: ✏️ Cursor down your personal profile to get to recommendations ✏️ Select ‘Ask for a recommendation’ ✏️ Type the 1st degree connection you’d like to recommend you ✏️ […]

Filed Under: B2B Lead Generation, Brand, Communication, Email marketing, LinkedIn Lead Generation, Marketing, Networking, Sales psychology, Social Selling

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