It lifts my heart when I see and hear how my input makes a difference to the people and businesses I work with. Take 60 seconds to hear the difference Iāve made to ClearCycle, now the UKās fastest-growing retailer (and a sustainable one too). If youāre not YET using video testimonials in your business and […]
Bright idea for all your URLs in one visible place
Itās bad enough keeping track of passwords isnāt it, well URLs arenāt that different. Hereās my quick tip to gather all your URLs in one, visual place.
Which of the 6 LinkedIn ‘Birds’ Are You?
LinkedInās 650+ million members, in my extensive experience, fall into six categories in terms of their business development usage of the platform. Iāve identified each of the six as a type of bird. Take a fun five minutes to find out which kind you identify as, enter it in the comment section below, share with […]
Creative Businesses: How to Make the Most of LinkedIn?
Q&A: Anne-Marie Shepherd of The Design Trust, asks Sarah Hughes about creative businesses and the worldās #1 professional network. Sarah, why, as a creative business, should we be on LinkedIn? Great question, Anne-Marie. Hereās a simple answer: write a list of all of the people who could help you to grow your business. For example: […]
5?ideas on how you can re-promote a LinkedIn article posted a while ago
1).Ā Do a quick video message to promote the article, caption it & upload as a native video to LinkedIn (i.e. not from Youtube) 2). Create a graphic that summarises the main points in the article and post this with a link to the full article 3). Post a video or written testimonial from someone who […]
Could you be MISSING OUT on attracting FOLLOWERS on LinkedIn?
Ā #1st degree connections are the ultimate goal, as you can: 1. Message them within LinkedIn, without using Inmails 2. Access your connectionsā full contact details 3. Bring your connectionsā network a step closer towards you 4. See connectionsā active status and āinstant messageā them to develop sales conversations. NOTE: connections also see your shares & […]
Fed Up of Wasting the Time of Your Sales People and Prospects? FREE Qualifying Checklist
I have an automated scheduling link for prospective customers, which is very well used. However, it can mean time wasted for the enquirer and myself, if weāre not the right fit for each other. To avoid this, I use these questions and thought you might wish to aswell: [Intro] Thank you for requesting a chat […]
Simple Tips for Getting the Most From LinkedIn Messaging
Here is a useful update on LinkedIn messaging and its many features. How do you use messaging? View the article here. What to include in messaging is one of the themes Iām covering in the free live online training event on TUE 11th DEC 2018. If youāre a senior B2B, inside, enterprise or corporate sales […]
Testimonials ??? Are Potent Influencers in Your Marketing Toolkit.
LINKEDINāS RECOMMENDATIONS section offers a way to do this that also helps to build your personal and corporate brand Hereās how to request a recommendation on LinkedIn: āļø Cursor down your personal profile to get to recommendations āļø Select āAsk for a recommendationā āļø Type the 1st degree connection youād like to recommend you āļø […]
How to Leverage LinkedIn for B2B Sales: Q&A with Sarah and Phil
The delightful Phil Byrne of Positive Sparks recently interviewed me for his excellent Digital Sparks podcast. The article below is based upon the interview. At the bottom of the article, you can find the link to the podcast and have a listen too. It was fun to record! Ā Q:Ā Sarah, tell us who you are […]