The delightful Phil Byrne of Positive Sparks recently interviewed me for his excellent Digital Sparks podcast. The article below is based upon the interview. At the bottom of the article, you can find the link to the podcast and have a listen too. It was fun to record! Q: Sarah, tell us who you are […]
IN THE DARK About How LinkedIn Can Attract Leads, Clients, Sales For You Too? REVEALED: 22 Methods Used By The Top LinkedIn Experts
If you’re like the vast majority of users, it’s likely you visit a few, well-trodden places on LinkedIn. I’m going to hazard a guess it’s likely to be these 3, or maybe 4, places: Your home page Your messages Your notifications Who Viewed my Profile (LinkedIn’s most irresistible feature!). Yes? If so, this is entirely […]
9 NEW Ways LinkedIn Helps You Strike Prospecting Gold
LinkedIn is constantly changing, with new features being added on a daily basis to fuel your prospecting success. Here’s an update on what’s brand new AND the best-loved features LinkedIn has brought back due to popular demand. #1 LinkedIn Search: Viewing the Connections of your Connections It’s all about who you know, and who they […]
Seasonality Marketing – How Strawberries & Hearts Can Grow Your Sales In ANY Sector
I was browsing the fruit aisle for a healthy snack and noticed this packet of strawberries in heart-shaped packaging. ‘How clever,’ I thought. And then it got me thinking even more… How could you and I use simple methods in our own marketing to stand out from our competitors? Just one way in which we can […]
What To Say So Your Audience Listens
“Our communications are falling on deaf ears,” said James, an MD I met yesterday in Bristol. James explained that his company relies on their email marketing and website achieving click-throughs by rail professionals. Worryingly, the current click-through rates aren’t great. A Common Problem Whilst certainly perplexing for him, James’ problem of failing to engage […]
2 Networking NO-NOs Guaranteed To Get You A Red Card
I’m a BIG believer in the power of relationships. Not only do relationships give extra meaning and fun to our lives, they’re essential for sales success. After all, people buy from people. Face-to-face interactions secure better awareness of the market & your position in it (personally and professionally), and identify immediate opportunities. NOT meeting key contacts […]
The ONLY 8 Reasons Anyone Will Buy From You (Even If They’re A Corporate)
So many marketers talk about the features of a product or service. And yes, features are certainly important in the decision-making process. You might also understandably ask, ”What about the benefits?” Yep, benefits of the product or service are important too. But what really moves your prospect to a decision are the EMOTIONAL benefits they (or […]
Ever NOT Won Work You Thought A Cert? Discover 2 Major Reasons Why
You finally secure that long awaited meeting with your no. 1 prospect… The great news is that they loved everything you suggested! “They’re really keen, they’re going to go for it!” you might well be heard saying to your colleagues (if not yourself). You happily email the promised proposal and wait for the confirmation. And […]
The 1 BIG Secret To Prospecting On LinkedIn
Many people unwittingly make the mistake of thinking that LinkedIn is only for connecting to people you already know. Whilst LinkedIn IS great for helping to keep you front of mind with those you know, in my view it’s not the real jewel in LinkedIn’s crown. For me, the jewel is LinkedIn’s ability to enable […]
Checklist To Rocket Your Email Marketing Click-Throughs
Here’s your handy 10-Point Checklist # 1 Segment your audience The more targeted your campaigns, the more successful they’ll be. Depending upon the CRM and email marketing programme you’re using, you can segment by numerous factors, including: Relationship e.g. prospect/buyer/stakeholder Buyer behaviour (what someone’s already bought) Prospect behaviour (for example has the prospect downloaded a […]