I’m sure you’ve noticed it too… … how much ‘noise’ there is on social media. Like me, you may also increasingly be ‘scrolling’ in a bid to avoid FOMO (Fear of Missing Out). The phenomenon even has its own phrase: the Attention Economy. A Vogue article I read recently noted our attention span has reduced […]
Prospect Booster Recruit Service Launched
Fed up scratching around for the right candidates? Or resent exorbitant recruitment agency fees? Yes? Then Prospect Booster Recruit is for you. It’s the newest ‘done for you’ service that uses the power of LinkedIn to find and connect you with potential candidates. Using LinkedIn’s search filters, we find your ideal next employees, inc. […]
Which of the 6 LinkedIn ‘Birds’ Are You?
LinkedIn’s 650+ million members, in my extensive experience, fall into six categories in terms of their business development usage of the platform. I’ve identified each of the six as a type of bird. Take a fun five minutes to find out which kind you identify as, enter it in the comment section below, share with […]
Creative Businesses: How to Make the Most of LinkedIn?
Q&A: Anne-Marie Shepherd of The Design Trust, asks Sarah Hughes about creative businesses and the world’s #1 professional network. Sarah, why, as a creative business, should we be on LinkedIn? Great question, Anne-Marie. Here’s a simple answer: write a list of all of the people who could help you to grow your business. For example: […]
Could you be MISSING OUT on attracting FOLLOWERS on LinkedIn?
#1st degree connections are the ultimate goal, as you can: 1. Message them within LinkedIn, without using Inmails 2. Access your connections’ full contact details 3. Bring your connections’ network a step closer towards you 4. See connections’ active status and ‘instant message’ them to develop sales conversations. NOTE: connections also see your shares & […]
8 Reasons why Switched-On B2B Marketers Ensure they’ve a Connectivity Strategy on LinkedIn
1. Birds that fly together buy together, so connecting to an ideal prospect means they bring THEIR network to you 2. You can message your connections within LinkedIn, so you can market via LinkedIn even if they don’t opt in to receive emails 3. Your connections see your status updates on LinkedIn, so you’re able […]
Fed Up of Wasting the Time of Your Sales People and Prospects? FREE Qualifying Checklist
I have an automated scheduling link for prospective customers, which is very well used. However, it can mean time wasted for the enquirer and myself, if we’re not the right fit for each other. To avoid this, I use these questions and thought you might wish to aswell: [Intro] Thank you for requesting a chat […]
Own or Manage a LinkedIn Group – Or Considering Doing So? News That Affects You
If you own or manage a LinkedIn group, there are huge changes afoot. These apply if you’re considering starting a group too. Below is the message that LinkedIn sent to group owners recently. Some of the changes are really positive – for example, taking LinkedIn groups into the main news feed. “However, the changes […]