LinkedIn’s 650+ million members, in my extensive experience, fall into six categories in terms of their business development usage of the platform. I’ve identified each of the six as a type of bird. Take a fun five minutes to find out which kind you identify as, enter it in the comment section below, share with […]
Creative Businesses: How to Make the Most of LinkedIn?
Q&A: Anne-Marie Shepherd of The Design Trust, asks Sarah Hughes about creative businesses and the world’s #1 professional network. Sarah, why, as a creative business, should we be on LinkedIn? Great question, Anne-Marie. Here’s a simple answer: write a list of all of the people who could help you to grow your business. For example: […]
5?ideas on how you can re-promote a LinkedIn article posted a while ago
1). Do a quick video message to promote the article, caption it & upload as a native video to LinkedIn (i.e. not from Youtube) 2). Create a graphic that summarises the main points in the article and post this with a link to the full article 3). Post a video or written testimonial from someone who […]
Could you be MISSING OUT on attracting FOLLOWERS on LinkedIn?
#1st degree connections are the ultimate goal, as you can: 1. Message them within LinkedIn, without using Inmails 2. Access your connections’ full contact details 3. Bring your connections’ network a step closer towards you 4. See connections’ active status and ‘instant message’ them to develop sales conversations. NOTE: connections also see your shares & […]
8 Reasons why Switched-On B2B Marketers Ensure they’ve a Connectivity Strategy on LinkedIn
1. Birds that fly together buy together, so connecting to an ideal prospect means they bring THEIR network to you 2. You can message your connections within LinkedIn, so you can market via LinkedIn even if they don’t opt in to receive emails 3. Your connections see your status updates on LinkedIn, so you’re able […]
Fed Up of Wasting the Time of Your Sales People and Prospects? FREE Qualifying Checklist
I have an automated scheduling link for prospective customers, which is very well used. However, it can mean time wasted for the enquirer and myself, if we’re not the right fit for each other. To avoid this, I use these questions and thought you might wish to aswell: [Intro] Thank you for requesting a chat […]
Simple Tips for Getting the Most From LinkedIn Messaging
Here is a useful update on LinkedIn messaging and its many features. How do you use messaging? View the article here. What to include in messaging is one of the themes I’m covering in the free live online training event on TUE 11th DEC 2018. If you’re a senior B2B, inside, enterprise or corporate sales […]
Testimonials ??? Are Potent Influencers in Your Marketing Toolkit.
LINKEDIN’S RECOMMENDATIONS section offers a way to do this that also helps to build your personal and corporate brand Here’s how to request a recommendation on LinkedIn: ✏️ Cursor down your personal profile to get to recommendations ✏️ Select ‘Ask for a recommendation’ ✏️ Type the 1st degree connection you’d like to recommend you ✏️ […]
How to Leverage LinkedIn for B2B Sales: Q&A with Sarah and Phil
The delightful Phil Byrne of Positive Sparks recently interviewed me for his excellent Digital Sparks podcast. The article below is based upon the interview. At the bottom of the article, you can find the link to the podcast and have a listen too. It was fun to record! Q: Sarah, tell us who you are […]
Why Wearing A Paper Bag Over Your Head ISN’T A Good Idea!
It might seem obvious, but the rules of face-to-face networking apply equally to LinkedIn too. If you wouldn’t walk into a meeting or a networking event wearing a brown paper bag over your head, why would you do this on LinkedIn? The equivalent of a brown paper bag is having a LinkedIn profile with no […]