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How does your customer experience rate: Wow, How or Ow?

August 5, 2024 by SarahHughes

Thinking about your customer, experience, which might it be, Wow, How or Ow?! 𝗪𝗼𝘄 🤩 The experience that leaves your customer walking away thinking, “Oh my god, that was soooo good!” They 😀 tell their friends, relatives, network about it. 𝗛𝗼𝘄 😐 This is how most other companies do it. It’s neither atrocious, but it’s […]

Filed Under: b2b, customer experience

Unlocking the power of a strong Customer Value Proposition (CVP)

August 5, 2024 by SarahHughes

A CVP isn’t just a fancy buzzword. It’s a 𝘃𝗶𝘁𝗮𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝘁𝗼𝗼𝗹 that is required to catapult your business to new heights. This game-changing asset is essentially the 🧭 that guides every business decision. I recall working with a young startup. While they certainly had immense passion, they struggled to articulate their unique offering. We […]

Filed Under: Uncategorized Tagged With: b2bmarketing, competitive advantage, customer value proposition, cvp, value proposition

Do you do an end-of-week review?

July 5, 2024 by SarahHughes

Confession: I don’t always achieve an end-of-week review, even though I know they’re incredibly useful! However, this week, I have done one, so here it is 👇🏼 𝗪𝗵𝗮𝘁 𝗜 𝗗𝗜𝗗 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 🤩 Hitting the 2-stone weight-loss goal 👊🏼, and for the first time in years, being in the 10s, rather than 11s, 12s or 13s […]

Filed Under: Uncategorized Tagged With: Goals, Review, Strategy

A personal story about NOT saving things for ‘best’

January 24, 2024 by SarahHughes

Today, I’m sharing a personal story about NOT 𝘀𝗮𝘃𝗶𝗻𝗴 𝘁𝗵𝗶𝗻𝗴𝘀 𝗳𝗼𝗿 ‘𝗯𝗲𝘀𝘁’, inspired by the sequinned ✨ jacket I’m wearing to work… You see, I’ve noticed people often saving treasured, much-loved things for ‘best’, whether a stunning outfit that comes out once a year, an outrageously expensive pen, or even a sexy sportscar. In my […]

Filed Under: b2bmarketing Tagged With: gobigorgohome, life is short

Love 😍 reviews like this!

April 20, 2023 by SarahHughes

It lifts my heart when I see and hear how my input makes a difference to the people and businesses I work with. Take 60 seconds to hear the difference I’ve made to ClearCycle, now the UK’s fastest-growing retailer (and a sustainable one too). If you’re not YET using video testimonials in your business and […]

Filed Under: b2b, B2B Lead Generation, b2bmarketing, Content, Content Marketing, Marketing, Selling, Social Media Marketing, video marketing Tagged With: B2B marketing, marketing, sales, sales psychology, selling, social selling

Bright idea for all your URLs in one visible place

April 15, 2023 by SarahHughes

It’s bad enough keeping track of passwords isn’t it, well URLs aren’t that different. Here’s my quick tip to gather all your URLs in one, visual place.

Filed Under: b2b, b2bmarketing, LinkedIn Lead Generation, Marketing, Social Selling

What video intros and goldfish have in common

March 26, 2023 by SarahHughes

With attention spans shorter than ever (almost goldfish equivalent?), it’s important to get to the point pronto. Here’s my view on video intros at least. What’s yours? Put them in or get them out?!

Filed Under: b2b, B2B Lead Generation, b2bmarketing, video marketing

Why and How the Empire State Building Should Influence your Content Marketing

January 5, 2023 by SarahHughes

If you’re like me, the weekly screen time notification immediately triggers the thought, “How have I spent THAT many hours on my phone???” But what does it also mean for content marketing? Thanks to Neil Clarke and Air Marketing for the inspiration with the Empire State stat.

Filed Under: b2b, b2bmarketing, Content, Content Creator, Content Marketing, Social Media Marketing, Social Selling

Immediate Impact Session Review from Matrix Group

June 26, 2022 by SarahHughes

b2b lead genration

Love getting these reviews! The Session with Matrix Group focussed on LinkedIn, social selling, sales psychology and much more.  

Filed Under: b2b, B2B Lead Generation, b2bmarketing, Content Marketing, LinkedIn Lead Generation, LinkedIn marketing, Social Selling

What’s Active Status and how does it help you prospect on LinkedIn?

June 16, 2022 by SarahHughes

Today’s topic is active status & what those 🟢 or green and white circles mean next to someone’s profile pic and how they can form part of your prospecting insights. #linkedintips #linkedinforbusiness #linkedinexpert #b2bmarketing  

Filed Under: Uncategorized

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