Boost Business Growth

with Sarah Hughes "The B2B Marketing Expert"


Send me Insights

How does your customer experience rate: Wow, How or Ow?

by

Thinking about your customer, experience, which might it be, Wow, How or Ow?! 𝗪𝗼𝘄 🤩 The experience that leaves your customer walking away thinking, “Oh my god, that was soooo good!” They 😀 tell their friends, relatives, network about it. 𝗛𝗼𝘄 😐 This is how most other companies do it. It’s neither atrocious, but it’s […]

Unlocking the power of a strong Customer Value Proposition (CVP)

by

A CVP isn’t just a fancy buzzword. It’s a 𝘃𝗶𝘁𝗮𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝘁𝗼𝗼𝗹 that is required to catapult your business to new heights. This game-changing asset is essentially the 🧭 that guides every business decision. I recall working with a young startup. While they certainly had immense passion, they struggled to articulate their unique offering. We […]

Do you do an end-of-week review?

by

Confession: I don’t always achieve an end-of-week review, even though I know they’re incredibly useful! However, this week, I have done one, so here it is 👇🏼 𝗪𝗵𝗮𝘁 𝗜 𝗗𝗜𝗗 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 🤩 Hitting the 2-stone weight-loss goal 👊🏼, and for the first time in years, being in the 10s, rather than 11s, 12s or 13s […]

A personal story about NOT saving things for ‘best’

by

Today, I’m sharing a personal story about NOT 𝘀𝗮𝘃𝗶𝗻𝗴 𝘁𝗵𝗶𝗻𝗴𝘀 𝗳𝗼𝗿 ‘𝗯𝗲𝘀𝘁’, inspired by the sequinned ✨ jacket I’m wearing to work… You see, I’ve noticed people often saving treasured, much-loved things for ‘best’, whether a stunning outfit that comes out once a year, an outrageously expensive pen, or even a sexy sportscar. In my […]

Love 😍 reviews like this!

by

It lifts my heart when I see and hear how my input makes a difference to the people and businesses I work with. Take 60 seconds to hear the difference I’ve made to ClearCycle, now the UK’s fastest-growing retailer (and a sustainable one too). If you’re not YET using video testimonials in your business and […]

Why and How the Empire State Building Should Influence your Content Marketing

by

If you’re like me, the weekly screen time notification immediately triggers the thought, “How have I spent THAT many hours on my phone???” But what does it also mean for content marketing? Thanks to Neil Clarke and Air Marketing for the inspiration with the Empire State stat.