Standing inside the Colosseum in Rome was one of those pinch-me moments. A lifetime ambition. I had imagined it for years. The sheer scale. The history. The feeling of strength, resilience and human possibility. It has been sitting on my vision board as a symbol of what happens when you dare to dream and then […]
Looking Beyond the Main Shot: Why the Quietest Parts of Your Marketing Can Deliver the Biggest Results
The Picture That Helps Get Your Marketing Ducks in a Row At first glance, the photo looks simple enough. Me. Having a peaceful lunch break. A nice moment of calm in the working day. But look closer. In the background, a little squad of ducks, quietly gliding about their business. No fuss. No noise. No chest-puffing. […]
How does your customer experience rate: Wow, How or Ow?
Thinking about your customer, experience, which might it be, Wow, How or Ow?! 𝗪𝗼𝘄 🤩 The experience that leaves your customer walking away thinking, “Oh my god, that was soooo good!” They 😀 tell their friends, relatives, network about it. 𝗛𝗼𝘄 😐 This is how most other companies do it. It’s neither atrocious, but it’s […]
Love 😍 reviews like this!
It lifts my heart when I see and hear how my input makes a difference to the people and businesses I work with. Take 60 seconds to hear the difference I’ve made to ClearCycle, now the UK’s fastest-growing retailer (and a sustainable one too). If you’re not YET using video testimonials in your business and […]
Bright idea for all your URLs in one visible place
It’s bad enough keeping track of passwords isn’t it, well URLs aren’t that different. Here’s my quick tip to gather all your URLs in one, visual place.
What video intros and goldfish have in common
With attention spans shorter than ever (almost goldfish equivalent?), it’s important to get to the point pronto. Here’s my view on video intros at least. What’s yours? Put them in or get them out?!
Why and How the Empire State Building Should Influence your Content Marketing
If you’re like me, the weekly screen time notification immediately triggers the thought, “How have I spent THAT many hours on my phone???” But what does it also mean for content marketing? Thanks to Neil Clarke and Air Marketing for the inspiration with the Empire State stat.
Immediate Impact Session Review from Matrix Group
Love getting these reviews! The Session with Matrix Group focussed on LinkedIn, social selling, sales psychology and much more.