Boost Business Growth

with Sarah Hughes "The B2B Marketing Expert"

  • Home
  • Services
    • Leveraging LinkedIn
    • Marketing and Sales
    • Mentoring
  • FREE Stuff
  • Blog
  • About Sarah Hughes
  • Contact Sarah

Which of the 6 LinkedIn ‘Birds’ Are You?

September 9, 2019 by SarahHughes

Which of the 6 LinkedIn ‘Birds’ Are You?

LinkedIn’s 650+ million members, in my extensive experience, fall into six categories in terms of their business development usage of the platform. I’ve identified each of the six as a type of bird. Take a fun five minutes to find out which kind you identify as, enter it in the comment section below, share with […]

Filed Under: B2B Lead Generation, LinkedIn Lead Generation, Marketing, Social Selling

Creative Businesses: How to Make the Most of LinkedIn?

May 13, 2019 by SarahHughes

Creative Businesses: How to Make the Most of LinkedIn?

Q&A: Anne-Marie Shepherd of The Design Trust, asks Sarah Hughes about creative businesses and the world’s #1 professional network. Sarah, why, as a creative business, should we be on LinkedIn? Great question, Anne-Marie. Here’s a simple answer: write a list of all of the people who could help you to grow your business. For example: […]

Filed Under: B2B Lead Generation, LinkedIn Lead Generation, Marketing, Social Selling

5?ideas on how you can re-promote a LinkedIn article posted a while ago

February 15, 2019 by SarahHughes

5?ideas on how you can re-promote a LinkedIn article posted a while ago

1). Do a quick video message to promote the article, caption it & upload as a native video to LinkedIn (i.e. not from Youtube) 2). Create a graphic that summarises the main points in the article and post this with a link to the full article 3). Post a video or written testimonial from someone who […]

Filed Under: B2B Lead Generation, Communication, Engagement, LinkedIn Lead Generation, Marketing, Message development, Networking, Social Selling, Uncategorized

Could you be MISSING OUT on attracting FOLLOWERS on LinkedIn?

February 8, 2019 by SarahHughes

Could you be MISSING OUT on attracting FOLLOWERS on LinkedIn?

 #1st degree connections are the ultimate goal, as you can: 1. Message them within LinkedIn, without using Inmails 2. Access your connections’ full contact details 3. Bring your connections’ network a step closer towards you 4. See connections’ active status and ‘instant message’ them to develop sales conversations. NOTE: connections also see your shares & […]

Filed Under: B2B Lead Generation, Brand, Communication, Engagement, LinkedIn Lead Generation, Marketing, Sales psychology, Sales Training

8 Reasons why Switched-On B2B Marketers Ensure they’ve a Connectivity Strategy on LinkedIn

January 28, 2019 by SarahHughes

8 Reasons why Switched-On B2B Marketers Ensure they’ve a Connectivity Strategy on LinkedIn

1. Birds that fly together buy together, so connecting to an ideal prospect means they bring THEIR network to you 2. You can message your connections within LinkedIn, so you can market via LinkedIn even if they don’t opt in to receive emails 3. Your connections see your status updates on LinkedIn, so you’re able […]

Filed Under: B2B Lead Generation, Communication, LinkedIn Lead Generation, Networking, Sales psychology, Selling, Social Selling, Uncategorized

Fed Up of Wasting the Time of Your Sales People and Prospects? FREE Qualifying Checklist

January 14, 2019 by SarahHughes

Fed Up of Wasting the Time of Your Sales People and Prospects? FREE Qualifying Checklist

I have an automated scheduling link for prospective customers, which is very well used. However, it can mean time wasted for the enquirer and myself, if we’re not the right fit for each other. To avoid this, I use these questions and thought you might wish to aswell: [Intro] Thank you for requesting a chat […]

Filed Under: B2B Lead Generation, Communication, LinkedIn Lead Generation, Marketing, Sales psychology, Selling

Testimonials ??? Are Potent Influencers in Your Marketing Toolkit.

September 14, 2018 by SarahHughes

Testimonials ??? Are Potent Influencers in Your Marketing Toolkit.

LINKEDIN’S RECOMMENDATIONS section offers a way to do this that also helps to build your personal and corporate brand Here’s how to request a recommendation on LinkedIn: ✏️ Cursor down your personal profile to get to recommendations ✏️ Select ‘Ask for a recommendation’ ✏️ Type the 1st degree connection you’d like to recommend you ✏️ […]

Filed Under: B2B Lead Generation, Brand, Communication, Email marketing, LinkedIn Lead Generation, Marketing, Networking, Sales psychology, Social Selling

How to Leverage LinkedIn for B2B Sales: Q&A with Sarah and Phil

August 1, 2018 by SarahHughes

How to Leverage LinkedIn for B2B Sales: Q&A with Sarah and Phil

The delightful Phil Byrne of Positive Sparks recently interviewed me for his excellent Digital Sparks podcast. The article below is based upon the interview. At the bottom of the article, you can find the link to the podcast and have a listen too. It was fun to record!   Q: Sarah, tell us who you are […]

Filed Under: B2B Lead Generation, Brand, Communication, LinkedIn Lead Generation, Marketing, Networking, Sales psychology, Sales Training, Social Selling

Why Wearing A Paper Bag Over Your Head ISN’T A Good Idea!

April 3, 2018 by SarahHughes

Why Wearing A Paper Bag Over Your Head ISN’T A Good Idea!

It might seem obvious, but the rules of face-to-face networking apply equally to LinkedIn too. If you wouldn’t walk into a meeting or a networking event wearing a brown paper bag over your head, why would you do this on LinkedIn? The equivalent of a brown paper bag is having a LinkedIn profile with no […]

Filed Under: B2B Lead Generation, Communication, LinkedIn Lead Generation, Sales psychology, Social Selling

IN THE DARK About How LinkedIn Can Attract Leads, Clients, Sales For You Too? REVEALED: 22 Methods Used By The Top LinkedIn Experts

October 12, 2017 by SarahHughes

IN THE DARK About How LinkedIn Can Attract Leads, Clients, Sales For You Too?  REVEALED: 22 Methods Used By The Top LinkedIn Experts

If you’re like the vast majority of users, it’s likely you visit a few, well-trodden places on LinkedIn. I’m going to hazard a guess it’s likely to be these 3, or maybe 4, places: Your home page Your messages Your notifications Who Viewed my Profile (LinkedIn’s most irresistible feature!). Yes? If so, this is entirely […]

Filed Under: B2B Lead Generation, LinkedIn Lead Generation, Marketing, Networking, Selling, Social Selling Tagged With: automated marketing, b2b lead generation, B2B marketing, LinkedIn lead generation, linkedin networking, online marketing, Social media marketing, social selling

  • 1
  • 2
  • Next Page »

Copyright © 2020 · boostbusinessgrowth.co.uk · All Rights Reserved · Privacy Policy

This site uses cookies: Find out more.