1). Do a quick video message to promote the article, caption it & upload as a native video to LinkedIn (i.e. not from Youtube) 2). Create a graphic that summarises the main points in the article and post this with a link to the full article 3). Post a video or written testimonial from someone who […]
8 Reasons why Switched-On B2B Marketers Ensure they’ve a Connectivity Strategy on LinkedIn
1. Birds that fly together buy together, so connecting to an ideal prospect means they bring THEIR network to you 2. You can message your connections within LinkedIn, so you can market via LinkedIn even if they don’t opt in to receive emails 3. Your connections see your status updates on LinkedIn, so you’re able […]
Simple Tips for Getting the Most From LinkedIn Messaging
Here is a useful update on LinkedIn messaging and its many features. How do you use messaging? View the article here. What to include in messaging is one of the themes I’m covering in the free live online training event on TUE 11th DEC 2018. If you’re a senior B2B, inside, enterprise or corporate sales […]
Testimonials ??? Are Potent Influencers in Your Marketing Toolkit.
LINKEDIN’S RECOMMENDATIONS section offers a way to do this that also helps to build your personal and corporate brand Here’s how to request a recommendation on LinkedIn: ✏️ Cursor down your personal profile to get to recommendations ✏️ Select ‘Ask for a recommendation’ ✏️ Type the 1st degree connection you’d like to recommend you ✏️ […]
How to Leverage LinkedIn for B2B Sales: Q&A with Sarah and Phil
The delightful Phil Byrne of Positive Sparks recently interviewed me for his excellent Digital Sparks podcast. The article below is based upon the interview. At the bottom of the article, you can find the link to the podcast and have a listen too. It was fun to record! Q: Sarah, tell us who you are […]
IN THE DARK About How LinkedIn Can Attract Leads, Clients, Sales For You Too? REVEALED: 22 Methods Used By The Top LinkedIn Experts
If you’re like the vast majority of users, it’s likely you visit a few, well-trodden places on LinkedIn. I’m going to hazard a guess it’s likely to be these 3, or maybe 4, places: Your home page Your messages Your notifications Who Viewed my Profile (LinkedIn’s most irresistible feature!). Yes? If so, this is entirely […]
2 Networking NO-NOs Guaranteed To Get You A Red Card
I’m a BIG believer in the power of relationships. Not only do relationships give extra meaning and fun to our lives, they’re essential for sales success. After all, people buy from people. Face-to-face interactions secure better awareness of the market & your position in it (personally and professionally), and identify immediate opportunities. NOT meeting key contacts […]