Standing inside the Colosseum in Rome was one of those pinch-me moments. A lifetime ambition. I had imagined it for years. The sheer scale. The history. The feeling of strength, resilience and human possibility. It has been sitting on my vision board as a symbol of what happens when you dare to dream and then […]
What To Do When Your Creative Vision Feels Blurry Or Simply Beyond Your Reach
Thereโs something powerful about being in a room full of people who get the creative process: the highs, the doubts, the ideas that arrive out of nowhere. The atmosphere was warm, welcoming and open. The kind of space where you donโt have to pretend. And it brought home to me yet again that creativity is […]
Looking Beyond the Main Shot: Why the Quietest Parts of Your Marketing Can Deliver the Biggest Results
The Picture That Helps Get Your Marketing Ducks in a Row At first glance, the photo looks simple enough. Me. Having a peaceful lunch break. A nice moment of calm in the working day. But look closer. In the background, aย little squad of ducks, quietly gliding about their business. No fuss. No noise. No chest-puffing. […]
How does your customer experience rate: Wow, How or Ow?
Thinking about your customer, experience, which might it be, Wow, How or Ow?! ๐ช๐ผ๐ ๐คฉ The experience that leaves your customer walking away thinking, โOh my god, that was soooo good!โ They ๐ tell their friends, relatives, network about it. ๐๐ผ๐ ๐ This is how most other companies do it. Itโs neither atrocious, but itโs […]
Unlocking the power of a strong Customer Value Proposition (CVP)
A CVP isnโt just a fancy buzzword. Itโs a ๐๐ถ๐๐ฎ๐น ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐๐ผ๐ผ๐น that is required to catapult your business to new heights. This game-changing asset is essentially the ๐งญ that guides every business decision. I recall working with a young startup. While they certainly had immense passion, they struggled to articulate their unique offering. We […]
Do you do an end-of-week review?
Confession: I donโt always achieve an end-of-week review, even though I know theyโre incredibly useful! However, this week, I have done one, so here it is ๐๐ผ ๐ช๐ต๐ฎ๐ ๐ ๐๐๐ ๐ฎ๐ฐ๐ต๐ถ๐ฒ๐๐ฒ ๐คฉ Hitting the 2-stone weight-loss goal ๐๐ผ, and for the first time in years, being in the 10s, rather than 11s, 12s or 13s […]
A personal story about NOT saving things for ‘best’
Today, Iโm sharing a personal story about NOT ๐๐ฎ๐๐ถ๐ป๐ด ๐๐ต๐ถ๐ป๐ด๐ ๐ณ๐ผ๐ฟ โ๐ฏ๐ฒ๐๐โ, inspired by the sequinned โจ jacket Iโm wearing to workโฆ You see, Iโve noticed people often saving treasured, much-loved things for โbestโ, whether a stunning outfit that comes out once a year, an outrageously expensive pen, or even a sexy sportscar. In my […]
Love ๐ reviews like this!
It lifts my heart when I see and hear how my input makes a difference to the people and businesses I work with. Take 60 seconds to hear the difference Iโve made to ClearCycle, now the UKโs fastest-growing retailer (and a sustainable one too). If youโre not YET using video testimonials in your business and […]
Bright idea for all your URLs in one visible place
Itโs bad enough keeping track of passwords isnโt it, well URLs arenโt that different. Hereโs my quick tip to gather all your URLs in one, visual place.
What video intros and goldfish have in common
With attention spans shorter than ever (almost goldfish equivalent?), itโs important to get to the point pronto. Hereโs my view on video intros at least. Whatโs yours? Put them in or get them out?!
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