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Fleabag’s Guinea Pig cafe inspire this customer?

June 1, 2022 by SarahHughes

Given that Fleabag’s my all-time favourite TV show (with Gentleman Jack and The Good Life close runner- ups), this scene from my recent travels made me giggle. If you’ve not seen the talented Phoebe Waller-Bridge’s multi award-winning show, the eponymous Fleabag is struggling to make her cafe generate an income. At last, a guy walks […]

Filed Under: Uncategorized

Stop the scroll with a video cover story

May 26, 2022 by SarahHughes

Given the average person scrolls the equivalent height of the Empire State 🏙 building every day on social media, one way to ✋🏻 them scrolling PAST YOU on LinkedIn is a video cover story. This quick video shows you what it is and how to make it (it can take as little as 2 mins […]

Filed Under: Uncategorized

Never miss an important LinkedIn share again.. ring my bell

May 2, 2022 by SarahHughes

Never miss again a Linkedin update you REALLY want to see with LinkedIn’s new 🔔 feature. Watch the video to see how. #b2bmarketing #linkedintips #linkedinmarketing

Filed Under: Uncategorized

Which of the 6 LinkedIn ‘Birds’ Are You?

September 9, 2019 by SarahHughes

LinkedIn’s 650+ million members, in my extensive experience, fall into six categories in terms of their business development usage of the platform. I’ve identified each of the six as a type of bird. Take a fun five minutes to find out which kind you identify as, enter it in the comment section below, share with […]

Filed Under: B2B Lead Generation, LinkedIn Lead Generation, Marketing, Social Selling

Creative Businesses: How to Make the Most of LinkedIn?

May 13, 2019 by SarahHughes

Q&A: Anne-Marie Shepherd of The Design Trust, asks Sarah Hughes about creative businesses and the world’s #1 professional network. Sarah, why, as a creative business, should we be on LinkedIn? Great question, Anne-Marie. Here’s a simple answer: write a list of all of the people who could help you to grow your business. For example: […]

Filed Under: B2B Lead Generation, LinkedIn Lead Generation, Marketing, Social Selling

5?ideas on how you can re-promote a LinkedIn article posted a while ago

February 15, 2019 by SarahHughes

1). Do a quick video message to promote the article, caption it & upload as a native video to LinkedIn (i.e. not from Youtube) 2). Create a graphic that summarises the main points in the article and post this with a link to the full article 3). Post a video or written testimonial from someone who […]

Filed Under: B2B Lead Generation, Communication, Engagement, LinkedIn Lead Generation, Marketing, Message development, Networking, Social Selling, Uncategorized

Could you be MISSING OUT on attracting FOLLOWERS on LinkedIn?

February 8, 2019 by SarahHughes

 #1st degree connections are the ultimate goal, as you can: 1. Message them within LinkedIn, without using Inmails 2. Access your connections’ full contact details 3. Bring your connections’ network a step closer towards you 4. See connections’ active status and ‘instant message’ them to develop sales conversations. NOTE: connections also see your shares & […]

Filed Under: B2B Lead Generation, Brand, Communication, Engagement, LinkedIn Lead Generation, Marketing, Sales psychology, Sales Training

8 Reasons why Switched-On B2B Marketers Ensure they’ve a Connectivity Strategy on LinkedIn

January 28, 2019 by SarahHughes

Build your network

1. Birds that fly together buy together, so connecting to an ideal prospect means they bring THEIR network to you 2. You can message your connections within LinkedIn, so you can market via LinkedIn even if they don’t opt in to receive emails 3. Your connections see your status updates on LinkedIn, so you’re able […]

Filed Under: B2B Lead Generation, Communication, LinkedIn Lead Generation, Networking, Sales psychology, Selling, Social Selling, Uncategorized

Fed Up of Wasting the Time of Your Sales People and Prospects? FREE Qualifying Checklist

January 14, 2019 by SarahHughes

Qualifying Checklist

I have an automated scheduling link for prospective customers, which is very well used. However, it can mean time wasted for the enquirer and myself, if we’re not the right fit for each other. To avoid this, I use these questions and thought you might wish to aswell: [Intro] Thank you for requesting a chat […]

Filed Under: B2B Lead Generation, Communication, LinkedIn Lead Generation, Marketing, Sales psychology, Selling

Simple Tips for Getting the Most From LinkedIn Messaging

November 10, 2018 by SarahHughes

b2b lead generation

Here is a useful update on LinkedIn messaging and its many features. How do you use messaging? View the article here. What to include in messaging is one of the themes I’m covering in the free live online training event on TUE 11th DEC 2018. If you’re a senior B2B, inside, enterprise or corporate sales […]

Filed Under: Communication, LinkedIn Lead Generation, Marketing, Message development, Networking, Sales Training, Social Selling, Uncategorized

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