A CVP isn’t just a fancy buzzword. It’s a 𝘃𝗶𝘁𝗮𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝘁𝗼𝗼𝗹 that is required to catapult your business to new heights. This game-changing asset is essentially the 🧭 that guides every business decision. I recall working with a young startup. While they certainly had immense passion, they struggled to articulate their unique offering. We […]
Do you do an end-of-week review?
Confession: I don’t always achieve an end-of-week review, even though I know they’re incredibly useful! However, this week, I have done one, so here it is 👇🏼 𝗪𝗵𝗮𝘁 𝗜 𝗗𝗜𝗗 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 🤩 Hitting the 2-stone weight-loss goal 👊🏼, and for the first time in years, being in the 10s, rather than 11s, 12s or 13s […]
What’s Active Status and how does it help you prospect on LinkedIn?
Today’s topic is active status & what those 🟢 or green and white circles mean next to someone’s profile pic and how they can form part of your prospecting insights. #linkedintips #linkedinforbusiness #linkedinexpert #b2bmarketing
Fleabag’s Guinea Pig cafe inspire this customer?
Given that Fleabag’s my all-time favourite TV show (with Gentleman Jack and The Good Life close runner- ups), this scene from my recent travels made me giggle. If you’ve not seen the talented Phoebe Waller-Bridge’s multi award-winning show, the eponymous Fleabag is struggling to make her cafe generate an income. At last, a guy walks […]
Stop the scroll with a video cover story
Given the average person scrolls the equivalent height of the Empire State 🏙 building every day on social media, one way to ✋🏻 them scrolling PAST YOU on LinkedIn is a video cover story. This quick video shows you what it is and how to make it (it can take as little as 2 mins […]
Never miss an important LinkedIn share again.. ring my bell
Never miss again a Linkedin update you REALLY want to see with LinkedIn’s new 🔔 feature. Watch the video to see how. #b2bmarketing #linkedintips #linkedinmarketing
5?ideas on how you can re-promote a LinkedIn article posted a while ago
1). Do a quick video message to promote the article, caption it & upload as a native video to LinkedIn (i.e. not from Youtube) 2). Create a graphic that summarises the main points in the article and post this with a link to the full article 3). Post a video or written testimonial from someone who […]
8 Reasons why Switched-On B2B Marketers Ensure they’ve a Connectivity Strategy on LinkedIn
1. Birds that fly together buy together, so connecting to an ideal prospect means they bring THEIR network to you 2. You can message your connections within LinkedIn, so you can market via LinkedIn even if they don’t opt in to receive emails 3. Your connections see your status updates on LinkedIn, so you’re able […]
Simple Tips for Getting the Most From LinkedIn Messaging
Here is a useful update on LinkedIn messaging and its many features. How do you use messaging? View the article here. What to include in messaging is one of the themes I’m covering in the free live online training event on TUE 11th DEC 2018. If you’re a senior B2B, inside, enterprise or corporate sales […]