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How to Hook your Audience’s Attention + Real Life Case Study

December 29, 2019 by SarahHughes

How to Hook your Audience’s Attention + Real Life Case Study

I’m sure you’ve noticed it too… … how much ‘noise’ there is on social media. Like me, you may also increasingly be ‘scrolling’ in a bid to avoid FOMO (Fear of Missing Out). The phenomenon even has its own phrase: the Attention Economy. A Vogue article I read recently noted our attention span has reduced […]

Filed Under: Communication, Marketing, Message development, Sales psychology, Social Selling

Which of the 6 LinkedIn ‘Birds’ Are You?

September 9, 2019 by SarahHughes

Which of the 6 LinkedIn ‘Birds’ Are You?

LinkedIn’s 650+ million members, in my extensive experience, fall into six categories in terms of their business development usage of the platform. I’ve identified each of the six as a type of bird. Take a fun five minutes to find out which kind you identify as, enter it in the comment section below, share with […]

Filed Under: B2B Lead Generation, LinkedIn Lead Generation, Marketing, Social Selling

Creative Businesses: How to Make the Most of LinkedIn?

May 13, 2019 by SarahHughes

Creative Businesses: How to Make the Most of LinkedIn?

Q&A: Anne-Marie Shepherd of The Design Trust, asks Sarah Hughes about creative businesses and the world’s #1 professional network. Sarah, why, as a creative business, should we be on LinkedIn? Great question, Anne-Marie. Here’s a simple answer: write a list of all of the people who could help you to grow your business. For example: […]

Filed Under: B2B Lead Generation, LinkedIn Lead Generation, Marketing, Social Selling

5?ideas on how you can re-promote a LinkedIn article posted a while ago

February 15, 2019 by SarahHughes

5?ideas on how you can re-promote a LinkedIn article posted a while ago

1). Do a quick video message to promote the article, caption it & upload as a native video to LinkedIn (i.e. not from Youtube) 2). Create a graphic that summarises the main points in the article and post this with a link to the full article 3). Post a video or written testimonial from someone who […]

Filed Under: B2B Lead Generation, Communication, Engagement, LinkedIn Lead Generation, Marketing, Message development, Networking, Social Selling, Uncategorized

8 Reasons why Switched-On B2B Marketers Ensure they’ve a Connectivity Strategy on LinkedIn

January 28, 2019 by SarahHughes

8 Reasons why Switched-On B2B Marketers Ensure they’ve a Connectivity Strategy on LinkedIn

1. Birds that fly together buy together, so connecting to an ideal prospect means they bring THEIR network to you 2. You can message your connections within LinkedIn, so you can market via LinkedIn even if they don’t opt in to receive emails 3. Your connections see your status updates on LinkedIn, so you’re able […]

Filed Under: B2B Lead Generation, Communication, LinkedIn Lead Generation, Networking, Sales psychology, Selling, Social Selling, Uncategorized

Simple Tips for Getting the Most From LinkedIn Messaging

November 10, 2018 by SarahHughes

Simple Tips for Getting the Most From LinkedIn Messaging

Here is a useful update on LinkedIn messaging and its many features. How do you use messaging? View the article here. What to include in messaging is one of the themes I’m covering in the free live online training event on TUE 11th DEC 2018. If you’re a senior B2B, inside, enterprise or corporate sales […]

Filed Under: Communication, LinkedIn Lead Generation, Marketing, Message development, Networking, Sales Training, Social Selling, Uncategorized

Own or Manage a LinkedIn Group – Or Considering Doing So? News That Affects You

October 1, 2018 by SarahHughes

Own or Manage a LinkedIn Group – Or Considering Doing So? News That Affects You

If you own or manage a LinkedIn group, there are huge changes afoot. These apply if you’re considering starting a group too. Below is the message that LinkedIn sent to group owners recently. Some of the changes are really positive – for example, taking LinkedIn groups into the main news feed.   “However, the changes […]

Filed Under: B2B Lead Generation, Communication, LinkedIn Lead Generation, Marketing, Networking, Sales psychology, Social Selling

Testimonials ??? Are Potent Influencers in Your Marketing Toolkit.

September 14, 2018 by SarahHughes

Testimonials ??? Are Potent Influencers in Your Marketing Toolkit.

LINKEDIN’S RECOMMENDATIONS section offers a way to do this that also helps to build your personal and corporate brand Here’s how to request a recommendation on LinkedIn: ✏️ Cursor down your personal profile to get to recommendations ✏️ Select ‘Ask for a recommendation’ ✏️ Type the 1st degree connection you’d like to recommend you ✏️ […]

Filed Under: B2B Lead Generation, Brand, Communication, Email marketing, LinkedIn Lead Generation, Marketing, Networking, Sales psychology, Social Selling

How to Leverage LinkedIn for B2B Sales: Q&A with Sarah and Phil

August 1, 2018 by SarahHughes

How to Leverage LinkedIn for B2B Sales: Q&A with Sarah and Phil

The delightful Phil Byrne of Positive Sparks recently interviewed me for his excellent Digital Sparks podcast. The article below is based upon the interview. At the bottom of the article, you can find the link to the podcast and have a listen too. It was fun to record!   Q: Sarah, tell us who you are […]

Filed Under: B2B Lead Generation, Brand, Communication, LinkedIn Lead Generation, Marketing, Networking, Sales psychology, Sales Training, Social Selling

How NOT To Get Put Into LinkedIn ‘Jail’!

May 3, 2018 by SarahHughes

How NOT To Get Put Into LinkedIn ‘Jail’!

Here’s an invitation to connect I’ve received this very morning, which I’ve shared to help you avoid be put into Linkedin ‘jail’. The intent is to get me to buy & make contact.  But I won’t because I don’t Know, Like, Trust them. These invitations will probably cause this person’s account to be restricted with […]

Filed Under: B2B Lead Generation, LinkedIn Lead Generation, Social Selling Tagged With: linkedin tips

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