#1st degree connections are the ultimate goal, as you can: 1. Message them within LinkedIn, without using Inmails 2. Access your connections’ full contact details 3. Bring your connections’ network a step closer towards you 4. See connections’ active status and ‘instant message’ them to develop sales conversations. NOTE: connections also see your shares & […]
Testimonials ??? Are Potent Influencers in Your Marketing Toolkit.
LINKEDIN’S RECOMMENDATIONS section offers a way to do this that also helps to build your personal and corporate brand Here’s how to request a recommendation on LinkedIn: ✏️ Cursor down your personal profile to get to recommendations ✏️ Select ‘Ask for a recommendation’ ✏️ Type the 1st degree connection you’d like to recommend you ✏️ […]
How to Leverage LinkedIn for B2B Sales: Q&A with Sarah and Phil
The delightful Phil Byrne of Positive Sparks recently interviewed me for his excellent Digital Sparks podcast. The article below is based upon the interview. At the bottom of the article, you can find the link to the podcast and have a listen too. It was fun to record! Q: Sarah, tell us who you are […]
What To Say So Your Audience Listens
“Our communications are falling on deaf ears,” said James, an MD I met yesterday in Bristol. James explained that his company relies on their email marketing and website achieving click-throughs by rail professionals. Worryingly, the current click-through rates aren’t great. A Common Problem Whilst certainly perplexing for him, James’ problem of failing to engage […]
2 Networking NO-NOs Guaranteed To Get You A Red Card
I’m a BIG believer in the power of relationships. Not only do relationships give extra meaning and fun to our lives, they’re essential for sales success. After all, people buy from people. Face-to-face interactions secure better awareness of the market & your position in it (personally and professionally), and identify immediate opportunities. NOT meeting key contacts […]