#1st degree connections are the ultimate goal, as you can:

1. Message them within LinkedIn, without using Inmails

2. Access your connections’ full contact details

3. Bring your connections’ network a step closer towards you

4. See connections’ active status and ‘instant message’ them to develop sales conversations. NOTE: connections also see your shares & articles.

However, if you: ? Don’t get invited to connect by your ideal audience OR ? Don’t have sustained activity that invites them to connect.. …then at least encourage as many as possible to follow you.

One way to do this is to activate your ‘follow me’ option:

?? Go to ‘Me’ in the main toolbar

?? Select settings & privacy

?? At the bottom of the privacy tab, select blocking

?? Select followers & ‘everyone’ on LinkedIn

?? Ensure button is moved to Yes blue option.

If enabled, “Follow” will then be the primary action when members view your profile.

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