#1st degree connections are the ultimate goal, as you can: 1. Message them within LinkedIn, without using Inmails 2. Access your connections’ full contact details 3. Bring your connections’ network a step closer towards you 4. See connections’ active status and ‘instant message’ them to develop sales conversations. NOTE: connections also see your shares & […]
8 Reasons why Switched-On B2B Marketers Ensure they’ve a Connectivity Strategy on LinkedIn
1. Birds that fly together buy together, so connecting to an ideal prospect means they bring THEIR network to you 2. You can message your connections within LinkedIn, so you can market via LinkedIn even if they don’t opt in to receive emails 3. Your connections see your status updates on LinkedIn, so you’re able […]
Fed Up of Wasting the Time of Your Sales People and Prospects? FREE Qualifying Checklist
I have an automated scheduling link for prospective customers, which is very well used. However, it can mean time wasted for the enquirer and myself, if we’re not the right fit for each other. To avoid this, I use these questions and thought you might wish to aswell: [Intro] Thank you for requesting a chat […]
Testimonials ??? Are Potent Influencers in Your Marketing Toolkit.
LINKEDIN’S RECOMMENDATIONS section offers a way to do this that also helps to build your personal and corporate brand Here’s how to request a recommendation on LinkedIn: ✏️ Cursor down your personal profile to get to recommendations ✏️ Select ‘Ask for a recommendation’ ✏️ Type the 1st degree connection you’d like to recommend you ✏️ […]
How to Leverage LinkedIn for B2B Sales: Q&A with Sarah and Phil
The delightful Phil Byrne of Positive Sparks recently interviewed me for his excellent Digital Sparks podcast. The article below is based upon the interview. At the bottom of the article, you can find the link to the podcast and have a listen too. It was fun to record! Q: Sarah, tell us who you are […]
Why Wearing A Paper Bag Over Your Head ISN’T A Good Idea!
It might seem obvious, but the rules of face-to-face networking apply equally to LinkedIn too. If you wouldn’t walk into a meeting or a networking event wearing a brown paper bag over your head, why would you do this on LinkedIn? The equivalent of a brown paper bag is having a LinkedIn profile with no […]
Seasonality Marketing – How Strawberries & Hearts Can Grow Your Sales In ANY Sector
I was browsing the fruit aisle for a healthy snack and noticed this packet of strawberries in heart-shaped packaging. ‘How clever,’ I thought. And then it got me thinking even more… How could you and I use simple methods in our own marketing to stand out from our competitors? Just one way in which we can […]
What To Say So Your Audience Listens
“Our communications are falling on deaf ears,” said James, an MD I met yesterday in Bristol. James explained that his company relies on their email marketing and website achieving click-throughs by rail professionals. Worryingly, the current click-through rates aren’t great. A Common Problem Whilst certainly perplexing for him, James’ problem of failing to engage […]
2 Networking NO-NOs Guaranteed To Get You A Red Card
I’m a BIG believer in the power of relationships. Not only do relationships give extra meaning and fun to our lives, they’re essential for sales success. After all, people buy from people. Face-to-face interactions secure better awareness of the market & your position in it (personally and professionally), and identify immediate opportunities. NOT meeting key contacts […]
The ONLY 8 Reasons Anyone Will Buy From You (Even If They’re A Corporate)
So many marketers talk about the features of a product or service. And yes, features are certainly important in the decision-making process. You might also understandably ask, ”What about the benefits?” Yep, benefits of the product or service are important too. But what really moves your prospect to a decision are the EMOTIONAL benefits they (or […]