It lifts my heart when I see and hear how my input makes a difference to the people and businesses I work with. Take 60 seconds to hear the difference Iāve made to ClearCycle, now the UKās fastest-growing retailer (and a sustainable one too). If youāre not YET using video testimonials in your business and […]
Seasonality Marketing – How Strawberries & Hearts Can Grow Your Sales In ANY Sector
I was browsing the fruit aisle for a healthy snack and noticed this packet of strawberries in heart-shaped packaging.Ā āHow clever,ā I thought. And then it got me thinking even moreā¦ How could you and I use simple methods in our own marketing to stand out from our competitors? Just one way in which we can […]
The ONLY 8 Reasons Anyone Will Buy From You (Even If They’re A Corporate)
So many marketers talk about the features of a product or service. And yes, features are certainly important in the decision-making process. You might also understandably ask, āWhatĀ about the benefits?ā Yep, benefits of the product or service are important too. But what really moves your prospect to a decision are the EMOTIONAL benefits they (or […]