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with Sarah Hughes "The B2B Marketing Expert"

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Essential Checklist for Meetings That Convert

Essential Checklist for Meetings That Convert

The Essential Checklist for any professional that holds meetings with prospects or customers where you want them to “say yes!” Includes ethical persuasion tips and techniques.

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The 5 Biggest Networking NO-NOs

5 Biggest Networking NO NOs

The Must-Read If You Love OR Loathe Networking!  Learn to be a Confident and Effective Networker with this FREE “5 Biggest Networking No Nos” Guide.

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Time Management Guide

Time Management Guide

Simply complete our survey and get your FREE copy of ‘The Mega Busy Person’s Guide To Effective Time Management’

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5 Reasons Your ‘Surefire’ Proposals Bombed’ Free Guide

5 Reasons Your ‘Surefire’ Proposals Bombed

Packed with gems and includes 3 ways to ensure your proposals hit target in the future!

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5 Reasons Your ‘Surefire’ Proposals Bombed’ Free Guide

6-Point Recommendations Strategy That Wins You Work

Welcome to the ‘Why, Who, What, How & When’ of testimonials that transform your sales pipeline and conversions!

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How to Hook your Audience’s Attention + Real Life Case Study

by | December 29, 2019 | Communication, Marketing, Message development, Sales psychology, Social Selling | 0 Comments

I’m sure you’ve noticed it too… … how much ‘noise’ there is on social media. Like me, you may also increasingly be ‘scrolling’ in a bid to avoid FOMO (Fear of Missing Out). The phenomenon even has its own phrase: the...
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Which of the 6 LinkedIn ‘Birds’ Are You?

by | September 9, 2019 | B2B Lead Generation, LinkedIn Lead Generation, Marketing, Social Selling | 0 Comments

LinkedIn’s 650+ million members, in my extensive experience, fall into six categories in terms of their business development usage of the platform. I’ve identified each of the six as a type of bird. Take a fun five minutes to find out which kind you...
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Creative Businesses: How to Make the Most of LinkedIn?

by | May 13, 2019 | B2B Lead Generation, LinkedIn Lead Generation, Marketing, Social Selling | 0 Comments

Q&A: Anne-Marie Shepherd of The Design Trust, asks Sarah Hughes about creative businesses and the world’s #1 professional network. Sarah, why, as a creative business, should we be on LinkedIn? Great question, Anne-Marie. Here’s a simple answer: write a...
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5?ideas on how you can re-promote a LinkedIn article posted a while ago

by | February 15, 2019 | B2B Lead Generation, Communication, Engagement, LinkedIn Lead Generation, Marketing, Message development, Networking, Social Selling, Uncategorized | 0 Comments

1). Do a quick video message to promote the article, caption it & upload as a native video to LinkedIn (i.e. not from Youtube) 2). Create a graphic that summarises the main points in the article and post this with a link to the full article 3). Post a video or...
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Could you be MISSING OUT on attracting FOLLOWERS on LinkedIn?

by | February 8, 2019 | B2B Lead Generation, Brand, Communication, Engagement, LinkedIn Lead Generation, Marketing, Sales psychology, Sales Training | 0 Comments

 #1st degree connections are the ultimate goal, as you can: 1. Message them within LinkedIn, without using Inmails 2. Access your connections’ full contact details 3. Bring your connections’ network a step closer towards you 4. See connections’...
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8 Reasons why Switched-On B2B Marketers Ensure they’ve a Connectivity Strategy on LinkedIn

by | January 28, 2019 | B2B Lead Generation, Communication, LinkedIn Lead Generation, Networking, Sales psychology, Selling, Social Selling, Uncategorized | 0 Comments

1. Birds that fly together buy together, so connecting to an ideal prospect means they bring THEIR network to you 2. You can message your connections within LinkedIn, so you can market via LinkedIn even if they don’t opt in to receive emails 3. Your connections...
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Fed Up of Wasting the Time of Your Sales People and Prospects? FREE Qualifying Checklist

by | January 14, 2019 | B2B Lead Generation, Communication, LinkedIn Lead Generation, Marketing, Sales psychology, Selling | 0 Comments

I have an automated scheduling link for prospective customers, which is very well used. However, it can mean time wasted for the enquirer and myself, if we’re not the right fit for each other. To avoid this, I use these questions and thought you might wish to...
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Simple Tips for Getting the Most From LinkedIn Messaging

by | November 10, 2018 | Communication, LinkedIn Lead Generation, Marketing, Message development, Networking, Sales Training, Social Selling, Uncategorized | 0 Comments

Here is a useful update on LinkedIn messaging and its many features. How do you use messaging? View the article here. What to include in messaging is one of the themes I’m covering in the free live online training event on TUE 11th DEC 2018. If you’re a...
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Own or Manage a LinkedIn Group – Or Considering Doing So? News That Affects You

by | October 1, 2018 | B2B Lead Generation, Communication, LinkedIn Lead Generation, Marketing, Networking, Sales psychology, Social Selling | 0 Comments

If you own or manage a LinkedIn group, there are huge changes afoot. These apply if you’re considering starting a group too. Below is the message that LinkedIn sent to group owners recently. Some of the changes are really positive – for example, taking...
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Testimonials ??? Are Potent Influencers in Your Marketing Toolkit.

by | September 14, 2018 | B2B Lead Generation, Brand, Communication, Email marketing, LinkedIn Lead Generation, Marketing, Networking, Sales psychology, Social Selling | 0 Comments

LINKEDIN’S RECOMMENDATIONS section offers a way to do this that also helps to build your personal and corporate brand Here’s how to request a recommendation on LinkedIn: ✏️ Cursor down your personal profile to get to recommendations ✏️ Select ‘Ask...
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