Supercharge your Social Proof and Credibility
Welcome to the ‘Why, Who, What, How & When’ of testimonials that transform your sales pipeline and conversions!
While the focus is on using LinkedIn’s recommendations feature, this guide is also packed with nuggets that you can apply widely to your marketing and social proof activity.
When you read the guide, you discover:
- 6 Wise Reasons to request AND secure recommendations
- 8 Benefits of being recommended via LinkedIn
- 6 Golden Rules of drafting effective recommendations
- 10 Capabilities of LinkedIn recommendations
- 11 Ways to further leverage LinkedIn recommendations.
EXTRA BONUS: 5 Steps, 5 Lines, 5 Minutes Template
“When you say it, it’s marketing, when they say it, it’s social proof.”
Author of Content Chemistry
As an experienced marketer with decades of experience, I didn’t think I’d much more to learn about recommendations and social proof. Sarah’s guide was a revelation. I found the 6 golden rules of writing effective recommendations particularly helpful. Download yours now!”
Fiona Duckers, Marketing Consultant
Sarah Hughes, Author of the "Six Point Recommendations Strategy" Guide
Founder of Boost Business Growth
An award-winning marketer, Sarah advises global brands from SUEZ, Schneider Electric and Rexel, through to solopreneurs on how to leverage LinkedIn to build their business.
Sarah speaks internationally on the subject of B2B Lead Generation, B2B Marketing and LinkedIn Lead Generation.
She advised SO ME, the Social Media Academy on its LinkedIn Modules, created a LinkedIn course that sold more than 3,000 units and is Sage’s trusted expert on LinkedIn.
Organisations including the Institute of Sales Management, The Design Trust and exhibitions such as Women in Sales, choose Sarah to provide their LinkedIn training and speaking opportunities.
Sarah has 100+ recommendations on LinkedIn.