1. Birds that fly together buy together, so connecting to an ideal prospect means they bring THEIR network to you

2. You can message your connections within LinkedIn, so you can market via LinkedIn even if they don’t opt in to receive emails

3. Your connections see your status updates on LinkedIn, so you’re able to keep front of mind with them in a non-pushy way

4. Your connections share your status updates with their network, and in effect, market for you!

5. When your connections comment on or like your updates, it’s a great indication of their warmth & openness to an approach

6. Growing connections to 500+ means you’re rewarded with a higher listing when those seeking what you offer search for you

7. You don’t need to fork out for LinkedIn’s paid for services, such as Inmails or Sponsored Updates

8. Thanks to active status, see when your connections are online.

Not yet got all of your prospects as connections?

Check out Prospect Booster, the LinkedIn Lead Generation Done For You Service, where we find, connect, relationship-build and appointment-set with your ideal prospects for you.