1). Do a quick video message to promote the article, caption it & upload as a native video to LinkedIn (i.e. not from Youtube) 2). Create a graphic that summarises the main points in the article and post this with a link to the full article 3). Post a video or written testimonial from someone who […]
Could you be MISSING OUT on attracting FOLLOWERS on LinkedIn?
#1st degree connections are the ultimate goal, as you can: 1. Message them within LinkedIn, without using Inmails 2. Access your connections’ full contact details 3. Bring your connections’ network a step closer towards you 4. See connections’ active status and ‘instant message’ them to develop sales conversations. NOTE: connections also see your shares & […]
Seasonality Marketing – How Strawberries & Hearts Can Grow Your Sales In ANY Sector
I was browsing the fruit aisle for a healthy snack and noticed this packet of strawberries in heart-shaped packaging. ‘How clever,’ I thought. And then it got me thinking even more… How could you and I use simple methods in our own marketing to stand out from our competitors? Just one way in which we can […]
What To Say So Your Audience Listens
“Our communications are falling on deaf ears,” said James, an MD I met yesterday in Bristol. James explained that his company relies on their email marketing and website achieving click-throughs by rail professionals. Worryingly, the current click-through rates aren’t great. A Common Problem Whilst certainly perplexing for him, James’ problem of failing to engage […]
2 Networking NO-NOs Guaranteed To Get You A Red Card
I’m a BIG believer in the power of relationships. Not only do relationships give extra meaning and fun to our lives, they’re essential for sales success. After all, people buy from people. Face-to-face interactions secure better awareness of the market & your position in it (personally and professionally), and identify immediate opportunities. NOT meeting key contacts […]
The ONLY 8 Reasons Anyone Will Buy From You (Even If They’re A Corporate)
So many marketers talk about the features of a product or service. And yes, features are certainly important in the decision-making process. You might also understandably ask, ”What about the benefits?” Yep, benefits of the product or service are important too. But what really moves your prospect to a decision are the EMOTIONAL benefits they (or […]
The 1 BIG Secret To Prospecting On LinkedIn
Many people unwittingly make the mistake of thinking that LinkedIn is only for connecting to people you already know. Whilst LinkedIn IS great for helping to keep you front of mind with those you know, in my view it’s not the real jewel in LinkedIn’s crown. For me, the jewel is LinkedIn’s ability to enable […]