If you’re like the vast majority of users, it’s likely you visit a few, well-trodden places on LinkedIn. I’m going to hazard a guess it’s likely to be these 3, or maybe 4, places: Your home page Your messages Your notifications Who Viewed my Profile (LinkedIn’s most irresistible feature!). Yes? If so, this is entirely […]
The 1 BIG Secret To Prospecting On LinkedIn
Many people unwittingly make the mistake of thinking that LinkedIn is only for connecting to people you already know. Whilst LinkedIn IS great for helping to keep you front of mind with those you know, in my view it’s not the real jewel in LinkedIn’s crown. For me, the jewel is LinkedIn’s ability to enable […]
Checklist To Rocket Your Email Marketing Click-Throughs
Here’s your handy 10-Point Checklist # 1 Segment your audience The more targeted your campaigns, the more successful they’ll be. Depending upon the CRM and email marketing programme you’re using, you can segment by numerous factors, including: Relationship e.g. prospect/buyer/stakeholder Buyer behaviour (what someone’s already bought) Prospect behaviour (for example has the prospect downloaded a […]