If you’re like the vast majority of users, it’s likely you visit a few, well-trodden places on LinkedIn. I’m going to hazard a guess it’s likely to be these 3, or maybe 4, places: Your home page Your messages Your notifications Who Viewed my Profile (LinkedIn’s most irresistible feature!). Yes? If so, this is entirely […]
Checklist To Rocket Your Email Marketing Click-Throughs
Here’s your handy 10-Point Checklist # 1 Segment your audience The more targeted your campaigns, the more successful they’ll be. Depending upon the CRM and email marketing programme you’re using, you can segment by numerous factors, including: Relationship e.g. prospect/buyer/stakeholder Buyer behaviour (what someone’s already bought) Prospect behaviour (for example has the prospect downloaded a […]
7 Must-NOTs To Sell Effectively on The Phone
Cold Calling Telemarketing Pitfalls To Avoid How your telemarketing delivers results that are “wow” rather than “ow”… Many businesses suffer an uphill struggle when acquiring clients because the majority of people (and businesses) tend to stick with what they know. They’ll usually only change providers when: Something’s gone wrong with an existing supplier You’re […]