Today, I’m sharing a personal story about NOT 𝘀𝗮𝘃𝗶𝗻𝗴 𝘁𝗵𝗶𝗻𝗴𝘀 𝗳𝗼𝗿 ‘𝗯𝗲𝘀𝘁’, inspired by the sequinned ✨ jacket I’m wearing to work…

You see, I’ve noticed people often saving treasured, much-loved things for ‘best’, whether a stunning outfit that comes out once a year, an outrageously expensive pen, or even a sexy sportscar.

In my mum and dad’s day, it was the best china.

My ethos is that life is short; if you love something, give it air time!

And here’s how this connects to our marketing strategies:

When crafting a lead magnet, initiating a sales call, or penning a proposal, always lead with your most compelling feature or benefit right from the get-go.

Fire your big guns first!

We never get a second chance to make a first impression, so make the first one count.

I’m curious: are you a ‘save for best’ or ‘go all out’ kind of person?

On a side note, I’m currently sporting my dazzling 🤩 sequinned jacket in the office today and I’m absolutely loving it!