Today, I’m sharing a personal story about NOT 𝘀𝗮𝘃𝗶𝗻𝗴 𝘁𝗵𝗶𝗻𝗴𝘀 𝗳𝗼𝗿 ‘𝗯𝗲𝘀𝘁’, inspired by the sequinned ✨ jacket I’m wearing to work…
You see, I’ve noticed people often saving treasured, much-loved things for ‘best’, whether a stunning outfit that comes out once a year, an outrageously expensive pen, or even a sexy sportscar.
In my mum and dad’s day, it was the best china.
My ethos is that life is short; if you love something, give it air time!
And here’s how this connects to our marketing strategies:
When crafting a lead magnet, initiating a sales call, or penning a proposal, always lead with your most compelling feature or benefit right from the get-go.
Fire your big guns first!
We never get a second chance to make a first impression, so make the first one count.
I’m curious: are you a ‘save for best’ or ‘go all out’ kind of person?