Find your Ideal Prospects, Connect, Relationship-Build and
Create Sales Conversations in Lockdown and Beyond

In the wake of COVID-19 and a severe economic downturn, it's a case of adapt or vanish.

Contracts... evaporating.
Face-to-face networking... gone.
Conferences, exhibitions... obsolete.

In response, I've taken what I normally deliver face-to-face and created a special package you can instantly and affordably access.

Drawing from my 11 years of B2B Lead Generation expertise, I share the techniques, tools, insight to leverage the power of LinkedIn.

The user-friendly course is centred around 4 x 60-90 minute step-by-step videos tutorials, supplemented with templates, cheat sheets and guides.

In these unprecedented times, I'm unlocking for the first time my Treasured Vault of all the methods and practices I use to generate leads so you can too.

Every minute matters, so let's get going...


'Generate Leads in Lockdown and Beyond'
Your Complete Online Course and Toolkit 


from Sarah Hughes
"The B2B Lead Generation Expert" 
and Founder of Boost Business Growth

What's Included?

Module 1: Inside Track, Push-Pull Strategy, LinkedIn Personal Profile, Q&A

60-Minute Webinar Available Now

  • Getting you in the right mindset for success in a particularly challenging time
  • Inside Track: 3 Degrees of Connection, 3 Entities, 4 Types of Account, Connections v. Followers
  • Defining your Push-Pull Strategy for Colleagues, Clients, Stakeholders, Prospects​
  • ​Personal Profile - Prospect or Achievement-Centric? Plus: Key Must-Do's including Headline, Banner, Pic, Summary, Settings.

The 'Vault' Resources

  • CHECKLIST: Personal Profile Must-Haves of what yours needs to contain
  • GUIDE: How to Optimise your Profile Step-by-Step - so it sings & shines
  • ​TEMPLATE: Create your Elevator Pitch - an easy-to-follow process for defining your difference – essential for your profile!
  • ​GUIDE: 6-Point Recommendations Strategy That Wins You Work -18-page Guide
  • GRAPHICS: 20 Tried & Tested Royalty-Free Header Graphics, perfect for banners or posts
  • GUIDE: Avatar Mapper - profile and map your ideal prospects.

Module 2: Growing your Network the Smart Way, Q&A

80-Minute Webinar Available Now

  • Accessing & Segmenting your existing connections to leverage your network
  • Finding Prospects via free & Premium members searches; Sales Nav’s lead finder; Groups
  • ​500+ Connections - getting yours to the magic number via bulk upload
  • How to Invite to Connect so members say yes - and what to expect in connection rates 
  • Who’s Viewed my Profile – and how to use it to create sales conversations
  • ​LinkedIn App Do’s and Don’ts.

The 'Vault' Resources

  • TEMPLATE: 10 x Invitations to Connect to choose from to get the best connectivity rate
  • ​GUIDE: Boolean Logic Cheat Sheet - Essential insight for more effective searching
  • ​GUIDE: Avatar Mapper - profile your ideal prospects with ease.

Module 3: Relationship-Building, Messaging, Virtual Coffees, Events, Q&A

90-Minute Webinar Available Now

  • Messaging - what to message, how, to whom? & what NOT to message too! Plus: Inmails 
  • ​Relationship-building through likes, comments, shares, instant messaging
  • ​Active Status – how to see when your connections are online
  • ​Virtual Coffee - exactly how to hold one (this is lots of fun!) 
  • ​​Events - and how you can use them to promote your free or paid events and courses.

The 'Vault' Resources

  • TEMPLATE:  11 Pages’ Worth of Business-Building Messages on LinkedIn - these are gold, perfect if you're unsure what to write to a connection, especially if you’ve just connected
  • VIDEO: How to Leverage your New Connections: training by Sarah
  • ​GUIDE: Structuring your 1st call with your new connections - 5 steps to ensure a great call
  • ​SCRIPT: 6-Step Persuasion Process on how to hold your exploratory call or first meeting
  • LIST: Appointment-Scheduling software
  • IMAGE: Virtual coffee cup royalty-free image - use when inviting your connection to coffee
  • GUIDE: Sophisticated Marketers' Guide - a guide from LinkedIn on marketing your business.

Module 4: Content that Achieves Reach & Cut-Through, Q&A

90-Minute Webinar Available Now

  • Content Strategy - The EIE Formula, 80/20 Split, Best Times to Post
  • Posts - long/short form, text/image/video only or combined, tagging, video and documents 
  • Pods, Hashtags, How to Share Others' Material
  • ​External Links do’s and don’ts to avoid mistakes
  • Articles that position you as an expert and thought leader
  • Analytics so you can see what to revise and what to repeat.

The 'Vault' Resources

  • IMAGE: Best Times to Post on LinkedIn - find out when and when not to post, at a glance
  • ​GLOSSARY: Power Words - use in your content to compel interest and action
  • ​CHECKLIST: 12 Ways to Create More Interaction with your Social Posts
  • CHECKLIST: 15 Tips on How to Create Videos for LinkedIn that hit the spot
  • VIDEO: Native Videos and how to Caption your  so people can understand your message
  • GUIDE: LinkedIn Documents Best Practices from LinkedIn: how to upload & post 
  • GUIDE: LinkedIn Live Best Practices with from LinkedIn on how to use live video
  • ​GUIDE: 9 Crushing Case Study Errors to Avoid.                                                      

Zero-Risk Guarantee

We've all got enough to worry about at the moment, the decision to invest in this course shouldn't be one of them!

So if you're not delighted with the course, get your money refunded, no quibble. 

Help Others While Securing Your Future

Given the current hardships, for every course sold, a donation will be made to food bank charities in the UK. 

First to benefit will be Food in Community (FiC), a not-for-profit community interest company.

Every week, in all weathers, FiC's volunteers collect & sort surplus fresh fruit, vegetables & other nutritious, sustainable produce. 

They then deliver boxes to charities & community groups in and around South Devon.

10 memberships each month of 'Generate Leads in Lockdown and Beyond' will be given free to fundraisers with charities, along with a discounted rate after this. 

About Sarah Hughes, Creator of 'Generating Leads in Lockdown'

Sarah Hughes
"The B2B Lead Generation Expert"
Founder of Boost Business Growth
Sarah is an award-winning marketer & entrepreneur, setting up her first business in 2002.

Regarded as the B2B Lead Generation Expert, Sarah’s areas of expertise include LinkedIn, networking, marketing, personal branding and sales psychology.

A fun and entertaining presenter, Sarah communicates clearly to technical & non-technical audiences, LinkedIn newbies & advanced users.

A wide range of associations & companies, including The Institute of Sales Management, The Design Trust, The Media Trust & Sage, choose Sarah to provide training and speaking.

Sarah’s most recent speaking engagements were for the Women in Sales Summit, The Institute of Sales Management and BrightTALK.

Clients that choose Sarah for strategy, training and coaching, include global brands such as Schneider Electric, Rexel and SUEZ through to SMEs and sole traders.

Read the 100+ recommendations for Sarah Hughes.

Your Investment

Get the whole course for just £80 +vat x 3 payments or 1 payment of £225 +vat.

Be safe in the knowledge you can get through this challenging time and come out the other side with new skills that benefit you for a long time to come.

Your investment is also zero risk. If you don't love the programme, ask for a refund and you'll get your money back. No quibble.

Testimonials

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