I’m sure you’ve noticed it too…
… how much ‘noise’ there is on social media.
Like me, you may also increasingly be ‘scrolling’ in a bid to avoid FOMO (Fear of Missing Out).
The phenomenon even has its own phrase: the Attention Economy.
A Vogue article I read recently noted our attention span has reduced to just 8 seconds.
To contextualise this, a goldfish’s span is (allegedly) 9 seconds.
So, what does this mean for you and your business, or role?
It means if you want to grab your audience’s attention, your content needs to take an alternative course of action.
In Neuro-Linguistic Programming (NLP), this is called ‘Pattern Interrupt’.
It means doing something different to that expected, so people look again.
I trialled this recently, with a LinkedIn post which had a theme of…
… Hot Sex.
Not your normal LinkedIn topic, I’m sure you agree.
The result? 2,600 views, 137 likes, 56 comments – AND new clients as a direct result of the 1 post.
Here’s the link to the post (check out the video there too).
While ‘Hot Sex’ may not sit with your brand, that’s fine.
There are so many other ways of using ‘Pattern Interrupt’.
To find out what yours may be, drop me a line with your current marketing challenge to firstname.lastname@example.org.