I was browsing the fruit aisle for a healthy snack and noticed this packet of strawberries in heart-shaped packaging. ‘How clever,’ I thought.
And then it got me thinking even more…
How could you and I use simple methods in our own marketing to stand out from our competitors?
Just one way in which we can differentiate our message is seasonality.
With Valentine’s Day, you might be thinking ‘strawberries in a heart-shaped box? That’s an easy connection.’ But seasonality, or timing, can work for absolutely any business.
Let’s take an accounting firm that helps businesses reclaim tax under a scheme where retrospective claims of two years can be made.
Given that most companies’ financial year-ends are March, wouldn’t a compelling message in February be, a ‘Don’t Burn Your Money Alert’?
Supported with a call to action of ‘get in touch now or lose one whole years’ refund’, I know that I’d act.
And with Christmas around the corner, how could you use this in your marketing?
Could you bundle together some services or products and create a Christmas Special?
You could even create an image where you use graphic design to represent the offer, ‘gift wrapped’.
This can be done even if your services or products don’t at first appear tangible.
And just in case you were wondering, yes, I did buy the strawberries.